We built this because waiting rooms broke us.

Specialist appointments have a strange asymmetry: the clinic operates on a 15-minute grid, and the patient operates on a 90-minute commitment. They arrive on time. They sit. They scroll. They miss the start of their kid's practice. They re-arrange childcare. They consider not coming at all next time.

We are not the first people to notice this. Practice management systems have been around for thirty years. They don't solve it because they were built for a different problem — billing, charting, scheduling recurring visits. The wait-time problem lives in a thin sliver between the patient checking the schedule and the patient sitting in the chair. That's the sliver we work in.

Waiting Room is built by A77, an innovation consultancy and product studio in Toronto. We never receive medical information — no diagnoses, no chart notes, no test results — and we're not trying to be your EHR. We operate as a PHIPA Agent under contract with each clinic, handling only the day-of timing piece alongside whatever scheduling software you already use.

Right now we're running a 30-day Charter Partner Program with five specialist clinics in the GTA. Pilot data shapes what we build next.